Progressing towards this vision was the introduction of project Shakti, women empowerment program, by which they were trying to increase the market share through aspiring poor who are joining the market economy. By seeing the fortune at the bottom of the pyramid, many MNCs shifted to cater the needs of this segment. HLL was the pioneer to explore the markets at the bottom of the pyramid.
Comment 0 Using the market to deliver services to people has been a facet of economic development since the advent of capitalism and industrialization. Only in recent times, companies have decoded the advantage of using the same market to help lift people out of poverty, and provide services to the poor.
Highlighting the innovative approach that Hindustan Lever Limited HLLapplied in selling detergents to this bottom of the pyramid, Prahalad makes the point that the market can be leveraged to help the poor.
The changes that HLL introduced in pricing points and packaging weights helped them deliver much needed products like detergents, soaps, shampoos, and other hygiene products, to a market that was unable to afford larger packets for the long term.
|The Hindu Business Line : Where HLL's Shakti comes from||The expression "bottom of the pyramid" was coined by C.|
Must-reads from across Asia - directly to your inbox Access to poor markets HLL is one of many examples of how innovation through market forces has transformed the way companies provide services to the poor.
Grameen was successful in pioneering lending and credit services for the poorest strata of Bangladesh, who were traditionally shunned from formal formal financial services. It required a fundamental shift in the banking industry. Through a pilot inspired by field visits, Yunus substantially changed the perception of the poor as a market for financial services.
Emboldened by their success, Grameen then also branched out to other industries such as Grameen Telecom village phone servicesand Grameen Shakti renewable energyrecognizing that true economic development cannot be exclusive, or only for the top tier of consumers.
Local Entrepreneurs and the Market: Innovators for the Public. By mobilizing the entrepreneurial, and often youthful sections, of developing societies, Ashoka ensures that development problems can have local, organic solutions, and that social entrepreneurship emerges as a viable career option for people who wish to do good.
Bill Drayton, founder of Ashoka, truly believes that a combination of these three skills are crucial to creating an organic movement in communities with endemic problems. These are the kind of skills which are inherent to children of the elite, as they are rewarded for taking initiative from a young age.
The confidence to navigate complex situations, empathize with someone different, and taking charge to solve problems, can be cultivated he believes. Cultivating these skills for a larger mass of people ensures that a small group of people at the top do not continue to retain control of innovation and entrepreneurship.
But through active engagement on the ground, they are able to solve problems for the communities they are in — mobilizing and investing in the citizens. It signifies a shift from aid which focuses on infrastructure projects through public spending, to a belief that the people through the market forces, and the private-sector are essential to poverty alleviation.
Additionally, it creates an eco-system that is inherently sustainable. It is not a dependent form of giving, but a truly empowering one, which truly divorces such programs from traditional aid.
Bill Gates has been contributing to society for far longer than the official launch of his foundation.
Through his work at Microsoft, he pioneered the personal computers revolution, putting them in the hands of people worldwide, some who would have never had a chance to explore the benefits that the computer could bring.
These very computers, through a domino effect, have transformed every industry, including aid.Unilever's Indian subsidiary, Hindustan Lever Ltd (HLL), sustainability, sustainable development, triple-bottom line, corporate ethics, and in some cases corporate governance.
Though these terms are different, they all Nandan Nilekani is of opinion that global companies can also contribute for the inclusive growth. Tom. HLL’s experiment, named Project Shakti, was piloted in Nalgonda district in It has been scaled up and extended to over 5, villages in 52 districts in Andhra Pradesh, Karnataka, Gujarat and Madhya Pradesh with around 1, women entrepreneurs in its fold.
How can Shakti make a contribution to HLL's bottom line?
HLL total turnover= Rs. billion Direct rural business in bottom end market= 20% of HLL turnover= 22 billion Also, direct coverage of rural business=40% of total rural business So, total rural business= 22/=55 billion Shakti’ contribution in HLL rural turnover =15 % of total rural business = billion Currently, Shakti is contributing % to .
With working capital provided by HLL, Shakti women entrepreneurs sell HLL products to their local village. This gives HLL access to large markets that would not otherwise be easily accessible.
70% of the Indian population lives in villages, of which there are around , Case study on HUL Project Shakti, after going through the case study kindly submit your hand written answers for following 5 questions: How can Shakti make a contribution to HLL's bottom line?
Make an economic case? 4. What is the Economic Value created by Shakti? What is the social value? 5. How can Shakti make a contribution to HLL's.
"How Can Shakti Contribute To Hll S Bottom Line Make An Economic Case" Essays and Research Papers How Can Shakti Contribute To Hll S Bottom Line Make An Economic Case 1.